ROAS Calculator
Calculate your Return on Ad Spend (ROAS) — revenue generated per dollar spent on ads.
Calculate
Enter your values below.
Result
ROAS
0
Formula used
ROAS = Revenue ÷ Ad spend
Example: $8,000 revenue from $2,000 ad spend → ROAS = 4 (i.e. 4:1, or $4 per $1 spent).
How to use this calculator
- Enter Revenue from ads, Ad spend.
- Press Calculate to see your result instantly.
FAQ
Frequently asked questions
What does a ROAS of 4 mean?
You earned $4 in revenue for every $1 spent on advertising.
What is a 'good' ROAS?
It depends on your profit margins — a ROAS of 4:1 is a common general benchmark, but the breakeven ROAS depends on your costs.
Is ROAS the same as ROI?
Related but different — ROAS looks at revenue vs ad spend, while ROI typically nets out all costs to look at actual profit.
Does higher ROAS always mean more profit?
Not necessarily — a campaign with lower ROAS but larger total spend can generate more absolute profit.