Conversion Rate Calculator
Calculate your conversion rate — the percentage of visitors who took a desired action.
Calculate
Enter your values below.
Result
Conversion rate
0
Formula used
Conversion rate = Conversions ÷ Visitors × 100
Example: 50 conversions from 2,000 visitors → conversion rate = 2.5%.
How to use this calculator
- Enter Conversions, Total visitors.
- Press Calculate to see your result instantly.
FAQ
Frequently asked questions
What counts as a 'conversion'?
Any desired action — a purchase, signup, form submission, or other goal you're tracking.
What's a good conversion rate?
It varies enormously by industry and channel — ecommerce sites often see 1-4%, but it depends heavily on context.
Can conversions exceed visitors?
Not in a single-conversion-per-visitor model, but if one visitor can convert multiple times, this simple rate may need adjustment.
How can I improve conversion rate?
Common approaches include improving page speed, clarity of the offer, trust signals, and reducing friction in the conversion process.