Selling Price Calculator

Calculate the selling price needed to reach a target profit margin.

Calculate

Enter your values below.

Result

Selling price
0
Profit per unit
0

Formula used

Selling price = Cost ÷ (1 − Margin/100)

Example: $40 cost, 35% target margin → selling price ≈ $61.54.

How to use this calculator

  1. Enter Cost, Target margin (%).
  2. Press Calculate to see your result instantly.

FAQ

Frequently asked questions

Why isn't this just cost × (1 + margin)?

Because margin is based on selling price, not cost — dividing (rather than multiplying by 1+margin, which would be a markup calc) correctly hits the target margin on the final price.

What happens if margin is 100% or more?

That's mathematically impossible for a margin-on-price calculation, so the calculator shows an error.

How is margin different from markup here?

Margin is profit as % of selling price; markup is profit as % of cost — use the Markup Calculator if that's what you meant.

Does this include marketplace fees?

No — see the Marketplace Commission Calculator to layer in selling fees separately.